search engine optimization
“The power of the search engines is so great I am skeptical if a business can even survive without them” ph
seo MNI have been doing SEO (search engine optimization) since 2001. When I started, it was to find an online marketing solution for a local Minnesota music college for where I was the webmaster / designer. The Minneapolis College was on their second website and had received no qualified leads from the web. Within 2 ½ year the vast majority of their enrollment came from the web.
  
What does your campainge look like?
14 Website analysis
14 Keyword discovery & competitive analysis
14 Full report with alternative marketing suggestions
14 Site preparation or re-design
13 Monthly reporting on keyword performance
12

Site Analytic Reports

12 Consulting / campaign management
 

The SEO (search engine optimization) is a small part of an overall online marketing strategy. A company must keep a constant and updated presence where ever possible on the web.

There are many ways for a company to do this:
Pay-per-click, Paid inclusion

  • Blogs
  • Forums
  • Social Networking Sites i.e. (MySpace.com, Facebook.com)
  • Viral Techniques (U toob & consumer passed mail)
  • Local Directory’s and Search Sites like the Minnesota Business Directory or City Search
  • Classified ads (Craig's List, Back Page)
  • Ecommerce sites need to get products into the online shopping portholes

The Items listed above also add to your link back status which can directly help your rankings in some of the major search engines.

View Examples of Page 1 Placement
You need a web master/marketer not just an SEO expert!
Despite what you may hear from other SEO firms you do need a company that knows code, design and all the latest 3rd party online marketing options available.
Codeing forsearch engine optimization SEO Design MN search engine development mn SEO Analytics Minnesota

Example:
You run a cleaning service that has a specialty cleaning area rugs but you are well versed in all areas of the business. Your SEO firm is trying to move you up in rank for “area rug cleaning service Minnesota” (401,000 results in Google). Google spiders visit your site and place your site at #3 for “cleaning service MN” (2,020,000 results in Google) but “area rug cleaning service Minnesota” is no-where in the first 50 pages. This is a huge opportunity to capitalize on a much broader cross section of your business. The problem is your SEO firm has your home page geared up for area rug cleaning service and the increased traffic to your site does not realize that you can fulfill their needs because your SEO is incapable of modifying pages properly to inform your potential new customers of your broader range of services.


Search Engine Intelligence
Some Intelligence for to live by

1) Patience (you do not control the search engines or when they decide to look at your site)
2) Do not try tricks and schemes for ranking. You may be blacklisted for these techniques
3) Up-to-date knowledge of each search engine and what their recommendations and rules are
4) Use geographic options in your marketing plan when ever possible
5) Quality content and intelligent, experienced organization of the content on the website pages
 
 
 

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st. paul, minnesota 55101
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