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Website design is much like any other form of marketing or advertising, the website design team must become familiar with you, your products/services and your clientele. That being said using the web we can substantially abbreviate this process making it available to all. We have created several products and processes for the purpose of better serving the
website design clients.
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 Your website design should move, guide, educate and inform the people who visit — this is called Navigation and it is fundamental to good website design. Navigation is the path which people browse thorough your site. We've all been frustrated by sites leading you down a path of no return, or a path that leads you into a labyrinth of confusion. Our website design will lead your visitor safely and surely. |
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Shape
When you add lines, curve lines cross and fill lines, you get shapes. Shapes can also be created by color. A shape can be positive or negative. When an object is placed on a page, the object is the positive space and the space around the object would be the negative space.
Shapes create recognition, familiarity and meaning. Some shapes are so recognizable we know their meaning simply by their shape.
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Form
In website design form is three dimensional objects, or two dimensional objects giving the apperance of objects as three dimensional. |
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Color
In website design color is essential. Color can create a mood, induce a feeling, trigger a memory or entice an emotion. There are theories on color, and we take color very seriously when we start the website design process. Color is probably one of the most important elements in website design. Color is the first thing you notice when you land on a page, so it is important that those colors represent the pages brand and identity correctly. Coca-cola would never use blue in it's color scheme. |
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Typography
Typography in the world of website design is an area that is sorely lacking. HTML (hypertext markup language) only allows for a couple standard fonts to choose from. This lack of fonts greatly limits the creativity on pages that need to have database output, like content systems or dynamic data.
Creative fonts are often used as design elements such as page titles and sub headings. To do this we simply use a picture of the word or statement we are displaying. We can also get very creative in our font usage in Flash. Using Flash also maintains the vector aspects of the typography which allows for scaling without distortion. However, we caution the use of both image and Flash for text in website design as search engine spiders cannot see pictures of words very well |
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